The numbers are staggering, how many people are using the social networking sites like Facebook, Ma.gnolia, Wink, and Reddit. The number of people using YouTube is rivaling the visitors to Google already. Soon social networking sites will dominate the usage on the internet. Already millions and millions of people use these sites to get recommendations on where to eat, movies to watch, what to buy, they share tips on gardening or food recipes. They are also creating groups that they connect with and meeting many new people.

The users of social networking sites are like any neighborhood with some who are students, retirees, regular employees, self-employed and now even network marketers. It is super easy to join a group, contribute to the conversation, and get to know other people, post pictures or share a video. For social network marketers they can offer something of value that attracts prospects who will come to know you and develop trust, instead of just giving a sales pitch.

Enjoy a breath of fresh air in your recruiting

Imagine how much better you will feel working your business when you have qualified prospects contacting you instead of you chasing after people who are not interested. Moreover, when you generate free prospects who already know who you are and respect you as a leader your downline will grow with less effort.

The trouble with the old methods of building a network marketing business is that they are not very effective and it scares people to think that they would have to chase after strangers or hand out flyer has or spend a bunch of money on lunch dates. Utilizing the attraction marketing methods with social networking sites on the internet removes the fear that holds lots of new people back, allowing them to work within their comfort zone.

The income that you want to have will develop quicker and be more substantial. The feeling of working within your comfort zone will also be reflected in your downline being happier and more comfortable with the methods of building their business. You will find that keeping people in your downline becomes easy because happy people making money will tend not to look for something else.

This is what I recommend that you do…

If you want to be successful with your network marketing business you need to get involved and learn how to apply Social Marketing and start attracting prospects to you (attraction marketing). The next 24 months offer huge advantages to those who start applying the techniques of Web 2.0 to their MLM or home based business.

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Entertainers get paid millions because their name alone can attract people to an event (Browns, 2005). By drawing people to an event, whether it is a music concert, a comedy show or a movie, entertainers are creating revenue that more than justifies their large salary. For example, paying a popular male movie star such as Brad Pitt, $20 million to star in an action movie may seem outrageous by normal everyday standards (Topf, 2010). But if that action film makes $200 million in box-office receipts, and $100 million in pure profit (deducting marketing and distribution costs),Pitt’s salary is a small percentage of the money the film earned, even though he is one of the main reasons people flocked to see the movie.

That is called “star power”, and very few people in the world have it, and those who do, are paid according to the millions they will generate. The entertainment world’s currency is star power and rare talent, and the moguls who own the most successful entertainment companies know that paying big money to a select group of people can exponentially increase their profits. This is the reason entertainers are worth what they are paid.

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We often hear the opinion that for a journalist the main thing – to create cool stuff and what it genre, has absolutely no value. There is another proposition: a conversation about journalism genres do not deserve attention, as the content of “genre” of the concept is constantly changing and complicated, but the theory itself genre, as a whole is not sufficiently developed. This is supposedly confirmed by the fact that different researchers have proposed a “set” of genres. I agree with this statement cannot, at least for two reasons.

Firstly, the type of works that formed historically defined as “genre”, exists objectively, regardless of the views of both theoreticians and practitioners. The entire mass created in journalism works distributed on genres based on a number of principles of division. The fact that each individual product is the composition of certain characteristics. These characteristics appear either relatively freely (when the author does not think about what should be the text), whether as a result of special creative efforts of the author (when pre-determines what should be displayed in the text as it is and for what purpose). But in any case, those texts which have similar characteristics can be grouped into distinct groups.

Different researchers (and practitioners) can do combining this on a variety of substrates, depending on what each considers the most important unifying principle (that is what gives rise to different ideas about the genre palette of Journalism). But, of course, will be more true than the union, which is based on the similarity of the essential (but not minor) signs of publications included in some stable group. Already after a defined unifying feature (or features), it is called “a sign of the genre”, and publications group united them – “genre.”

Secondly, an accurate representation of the genre makes professional communication journalists. Its one thing when the editor asks the journalist: “Please, please, good stuff about aviation.” It is quite another if it offers him: “Write an essay on the test pilot.” In the latter case, the journalist is probably better understand what kind of material would get from his editor.

The same predetermined set of essential characteristics that allow the text to refer to a particular genre. First of all – originality of the subject of journalism and how to display the author actually generating this set. (It is traditionally recognized as a large number of journalism researchers.)

In journalism the subject of speeches, constitute relevant social and natural events, phenomena, processes, the situation in all the richness of their manifestation, in a variety of relationships, primarily generating important for society as a theoretical and practical problems and conflicts, as well as the identity of the person.

The role of the ways of reflecting reality in the formation of a set of predetermining their genre affiliation characteristics of journalistic texts, much more significant (in terms of interest to us) the role of journalism speaking subject.

In journalism, there are three main ways to mapping – factual, analytical and visual-shaped. They mediate certain levels of “penetration” of the knowing subject into an object from initial sensory perception to abstraction, the theoretical development of it, and then – to the creation of enriched, more complete image of a specific object (including – his artistic image).

The first and second methods differ from one another primarily the degree of the depth of penetration into the essence of the display object. The first method is aimed at fixing some external, obvious characteristics of the phenomenon, for a summary of information about the subject (in this case the journalist is primarily responsible to the questions: where, when and what happened?). The speed of receiving such information enables modern journalism promptly inform the audience about the numerous current events, it is very important to her. The second method focuses on insight into the phenomena, to clarify the relationship hidden display object (in this case a set of questions to which answers a journalist, is expanding significantly). In this case, mainly becomes an appeal it to the various problems of the choice of effective ways of development of the society, as well as the identification of the causes, conditions, events, development trends and situations, the study base motives, interests, intentions and activities of various social forces, identifying emerging contradictions between them, assessment importance of the various phenomena, determining the validity of various points of view, concepts, ideas.

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The notion that such a motto, often develops when reading small (usually a few lines) of text that opened some artistic and scientific works. The epigraphs are in prose and verse. Their content is any universally valid thought, the eternal truth, the law of demand and so on, a summary of which becomes an epigraph. If you look at the epigraph from the point of view of logic design, for example, the author of the same book, it (the plan) acts as if the main thesis, which is revealed, is detailed, argued, life is filled with concrete material in the development of narrative art.

The epigraph as a special genre and is present in the periodical press. Here he performs the same role as in the literary and artistic or scientific work. It can be considered a related commentary (in analytical journalism), or a value judgment (in news reporting) genre (their “clone”). The difference from the epigraph comment is that it (in the epigraph) is usually no documentary evidence. From elementary value judgment, which can be referenced in the form of information notes, locking assessment of a particular phenomenon and does not claim to universal validity, the epigraph is different orientation towards generalization.

Just so often – a short, aphoristic artistic generalization, prelude to some more tangible publications, such as a newspaper strip, and serves as an epigraph. In the same issue of the newspaper, he sets a certain tone, aims at a special relation to other publications, and forms a unit of perception subsequent material (or even a whole room).

Against the background of other genres, including artistic and journalistic epigraph may look relatively modest (mainly in the degree of importance to be solved with the help of the task). Nevertheless, in some cases, this genre is very handy. It happens, for example, is necessary not only when it is necessary to set the emotional state, such as the perception of a newspaper strip, but also when there is a need to combine one thought any disparate materials, introduce them as evidence in favor of some important point of view, the position author or publication, expressed about those topics, issues, which precedes and which shows in summary form the epigraph.

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The difference of this genre from the genre information “mini-stories” is the fullness, richness “sweep” of their respective parties, the language of imagery, visualization. Similarly, the type of text in the literature corresponds to the story. Publications of this type often appear in the pages of the popular Western periodicals (for example, the world-famous magazine for family reading “Reader’s Digest”), and therefore adequately investigated. In everyday stories, describe some episodes from the life of people, their behavior, and the different situations of conflict, i.e., all that can be designated as a “human being.” Everyday stories are created by artistic method, i.e., a major role in the birth of the author of such texts is playing fantasy. It was she who gives birth did not exist in reality the situation or “handles” that took place in the real world, bringing the “raw material” to the real opportunities in a particular case, the artistic level (in terms of improved imagery, sharpness contained in collision materials, unexpected turns of events in the development of the display and so on.).

However, in contrast to the actual works of art of everyday stories, which write the journalists tend to have a more down to earth, close to the documentary nature of the representation of reality, sketchy in plot development, inherent in the use of speech language newspaper dies, well-established stylistic turns.

A certain intimacy of everyday stories in this regard to the journalistic genre publications other groups (e.g. correspondence) still does not stop just take it to the artistic and journalistic genres. This classification is justified primarily by the authors using such stories as the main instrument of creating a work of art method of representation of reality.

Legend

This is one of the oldest genres, primarily – of folklore. Submit it without legends, epics, and legends hardly possible. The legends are the basis for many literary and artistic works. Legends also – actually exists on the pages of the press and journalistic genre of art. What is the essence of the genre? As a rule, the main thing that is fixed in the evaluation of the genre – it is the content side. At the same time, the content of the legend is usually associated with fiction. Indeed, imagine the legend, over which not worked imagination of its creators, it is hardly possible. It is well known that in the case where people cannot explain something real reasons they always start their “think” i.e. invent. However, we must bear in mind only a fiction to create stable little legend.

A good legend contains frequently some historical fact. These are legends of the outstanding commanders, all kinds of heroes, miracle-workers and so on. Often the legend “tied” is not only to a specific person (persons), but also to a specific location, terrain, events, and phenomena.

Usually, the main (real) the facts upon which rests a legend, is not certain to unravel the mystery. At its center is often the hero (or heroes), caught in a tragic situation and, as a rule, died as a result of circumstances, but something constantly remind yourself living people.

This legend is very close to a fairy tale

What does the legend in the press? Firstly, it serves the entertainment of readers. Secondly, this kind of publication to help the audience to enter into the world of ideal pursuit, romance, poetry that accompany even the most “gross” human activities are complementary “the prose of life” helps to understand the “fine matter” of various traditions, linking different generations. Therefore, the legend, to a certain extent, can be considered as a source of knowledge. Legend can also serve as a warning to someone, someone can inspire bold deeds, etc., ie, it in effect contained therein examples edification (and many other texts) can be more or less effective in regulating human practical activity behavior. Published legend reader can be used in order to communicate and discuss it with other people.

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The essence of parody as an artistic and journalistic genre it would be difficult to understand without referring to its sources. Parody is probably the oldest genre of art. In Russia, a parody of buffoonery is an important part of creativity. Without parody is hard to imagine a theater at all stages of its development. Can not do without the use of parody and political, philosophical (or other) dispute (for example, still struggled with Aristophanes Euripides, parodying his work). Parody – favorite “hobby” of many contemporary writers. However, if you look closely, you will notice that no parody could not manage not only the “high art”, but also ordinary, everyday life. In a parody of many names. For example, in Russia, and a parody called “antics” and “hypocrisy”. Over time, these concepts have received a different content, but they are noticed by one important feature that explains the essence of the genre.

Dash this is a psychological nature and acts as a manifestation of such an important natural mechanism of formation (training) of the animal, human, as an imitation (imitation). As the highlight of the wildlife man became conscious use imitation, and not only for training. So, specifically imitating the behavior of others (i.e., mimicking them, “grimacing”, “hypocrisy”, “making faces”), you can make fun of them. Of course, Journalism could not use the parody opportunities for their own purposes.

The subject of parody in journalism are the most different phenomena. This action may be public, government officials, politicians, some folk traditions, creative manner any artists, writers, literary, way of thinking, language features, appearance of famous personalities, etc. The main methods that help the author of statements in the press to create a parody – this is hyperbole, grotesque, litotes, and irony. Hyperbole is usually used for exaggeration of some minor, but the characteristics of the individual parodied. Grotesque is suitable in cases when it is necessary to highlight certain negative traits parodied phenomenon. Litotes used for belittling the significance of the effects of, say, some ridiculed imaginary great deeds. Irony allows hint at the real desires, opportunities and action parodied person. Parody usually requires very high precision in the repetition of the nuances parodied phenomena such as precision gives a certain similarity required result skits that parodied.

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The subject of the display in the essays of this type acts a certain problematic situation. That is the course of its development and monitoring in their publication essayist. In his essay on the logical design problem may be similar to such representative analytical genres like art. The reason for this similarity serves first and foremost dominance in the display problematic situation of the research beginning. As an article in a problematic essay the author finds out the cause of this or that problem, trying to determine its further development, to identify solutions. This, of course, determines many features of speech, no matter what genre we would may try to take it.

At the same time, bad essay can always be fairly easy to distinguish from the problematic articles. The most important difference is that the troubled development sketch of the problem situation never seems to say, “naked”, i.e. in the form of statistical laws or generalized judgments, conclusions, and the like, which is characteristic of the article as a genre. The problem sketch acts as a barrier, which is trying to overcome very specific people with their advantages and disadvantages. On the surface of a work that explores the essayist, the problem often manifests itself through conflict (or conflicts), through a collision of interests of people. Exploring these conflicts, their development, he can get to the root of the problem.

At the same time monitor, the development of the conflict in the sketch is usually accompanied by all kinds of emotions from both heroes essay, and from the author himself. Trying to make sense of what was going on, a journalist often attracts all sorts of associations, parallels digression. In the essay – it is common, while in the article the problem they are inappropriate. Write an essay problem, not figuring in the sphere of activities that it deals with, it is impossible. Only a deep insight into the essence of the author can lead to an accurate understanding of the problem that lies at the heart of the study of the situation, and adequately describe it in his essay.

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Striving media to survive in an era of rapid development of market relations in the country was the cause of the fact that the newspapers and magazines, in television and radio programs firmly established advertising, which has become a source of material well-being of the majority of publications. Advertising in the media is present not only in the form of purely advertising texts. It also puts on the clothes of journalistic materials. This, in particular, led to an actively declared itself genre “press release”. The press release called the selection of informational messages that tell about the merits of some of the company or individual, such as a candidate. They are, in fact, received such press releases to the media. Resulting in the wording of the press release, it will not necessarily be published. Perhaps it will become just one of the sources of information that will be used, edited for orientation in the business world or in the election campaign. Because it is, also part of the material can be withdrawn and published in the form of notes, chronicles, information correspondence.

Thus, the press release is able to be converted to some already well-known journalistic genre. However, the journalist can put a task to preserve the essence of advertising press release and complete it with additional new data, removing the excess, to prepare a publication that has the peculiar features. This publication may be analytic nature. Connection analytical and advertising began underlies the analytical press release.

The subject of analytical press release are quality, the possibility of any people or organizations, companies and institutions in relation to their needs, challenges that currently may be in the media audience. The journalist has set itself the task of preparing a press release, the need arises to analyze the causal relationship between the ability to meet the needs that exist in the media audience, and advertised the activities of firms, institutions and individuals.

Moreover, the purpose of the analytical press release is not simply to show that the organization or person able to solve some problems of the audience, but also to prove it. Therefore, the author of the analytical press release refers to a demonstrative argument, to the use of arguments supporting his allegations.

As a rule, in a press release as arguments used examples of successful activity of the company, institution or person, their high professional qualities, moral and other positive aspects. Author’s analysis of press releases are also often based in their statements on the positive feedback on the activities of the advertised companies and individuals on expert assessments, supporting the position of the authors.

Thus, the genre of analytical press release characterized by two main types of analysis – causal and evaluative. During the evaluation analysis, set high positive qualities of the advertised company or individual, and the specific tasks that lie ahead of the media audience will be addressed during the causal analysis demonstrates that it is through this company, these persons.

The dominant analytical press releases is estimated analysis because, having an idea of what qualities has advertised the subject, the audience can quite easily establish its suitability as a means (cause) to meet their urgent needs.

A characteristic feature of the press release, which unites him to a certain extent with the genre of writing – is the author’s direct appeal to his audience, encouraged her to act in a certain way.

Those who want to protect yourself from unscrupulous cooperation with business partners, the company “Capital” offers to conclude a treaty on the prevention of non-payment or delivery failures goods and after the signing of the document is the guarantor of the transaction.

Work on an analytical press release requires a journalist first and foremost attention to the reliability offered his firms, individuals information about their capabilities. As the incorrect information, if it would be published that could cause material and moral damage to the audience of the media.

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Analytical survey as a genre has some similarities with the genre information survey. This similarity is primarily in the fact that the source of the content of publications attributed to this genre are the answers to a journalist’s question. However, as is so in a different genre of text structure is formed during the presentation of “fan” journalist received answers “respondents.”

However, unlike the publications attributed to the genre information to the survey, the publication comprising genre analytical survey, acquire features detailed comments, which usually refers to the analytical genres. This is made possible as a result, of “the cumulative effect” that occurs when combining in a single text a number of detailed responses to the same question. But the analytical survey cannot be attributed to the genre of comment, just as it is impossible to refer to this genre, such as interviews, the content of which may be, say, a comment of a journalist interviewee person about certain events. The assignment of the publication in this case to the genre of the interview takes place by the method of obtaining information journalist set out in it, but not on the content of this information, which may be estimated, to comment on the nature. This can be seen when considering the publication of some other genres.

Analytical surveys often appear in the pages of “Literary newspaper”. Journalists refer to this genre, when it is necessary, for example, to identify the opinions of famous artists over some new play or opinion writers about modern fiction, etc. Gladly publish analytical surveys and many other newspapers and magazines.

The degree of analytic survey predetermined correct formulation of the question in many ways. If a journalist, let us ask its respondents to the question: “Do you like to eat,” then it is likely that he will get the majority of the responses, which will sound like this: “Yes.” Of course, such an analytical text of the responses will not occur. Therefore, in the preparation of the material should be avoided questions involving a definite answer. In this case, one might ask the question, giving the opportunity to reasonably responsible to present its case, to analyze the alleged opposition possible opponent, etc. Of course, the discussion should choose a subject that would have aroused the interest of the respondents, and allowed to “turn on” their most important source of information, which they know (say, better to ask athletes about sports than about methods of coal mining in the mines).

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Russian media journalist’s notion of “correspondence” is used in the XVIII century. However, we must bear in mind that for a long time called correspondences any publication on the pages of newspapers, magazines (notes, readers’ letters, reports, etc.). Only at the end of the XIX century. This concept was to bind to a specific genre. The essence of this genre becomes clear because of the identification features of the publications, “subsumed” under it. The subject of the correspondence analysis can be any event, phenomena, and phenomena. In this respect, it is close to this, for example, the genre as a report, report, and information correspondence.

However, the analytical correspondence differs from these genres degree of “presence” in the text genre forming other factors. For example, the purpose of reporting – to give a clear, “live” map “object” of the event (which is why the reporter uses mainly in collecting material by personal observation, no observation – no reportage). The purpose of the report – just display the “news event” (speeches, reports, records), and told everything that happened in the exact sequence (or even analyzing what is happening), using fragments of speeches or messages. The purpose of the information correspondence – tell something about the “object” event, using (as opposed to reporting) rather than “live” observation as “folded” a retelling of the events.

Objectives Analytical other correspondence. It also contains a message about the event, phenomenon. This message may include a “live” observation, fragments of some performances, and “folded” a retelling of the events. However, the message itself is not an end in itself. It only gives an idea of the event is preceded by its interpretation. It is this interpretation differs primarily analytical correspondence from reportage, reports, correspondence.

The interpretation is the elucidation of the causes of events, phenomena, determine its significance, values, forecasting its development, etc. For this reason, the author of the analytical correspondence inevitably uses theoretical methods of knowledge. Analysis, synthesis, induction, deduction, and other two-part modern analytical correspondence (message plus its interpretation of the phenomenon) brings it with another genre – comment. However, the correspondence between analytical and commentary there is a significant difference.

It lies in the fact that the “primary source” message to an audience of some phenomenon, the event (which is then interpreted) in correspondence always the author of the publication. It was he who “corresponds” to the scene; he interprets what happened, relying on the opinions of the participants and witnesses of the events on their own direct observations. The comment is always published on the trail already known to this audience (for example, operational information message) event. When commenting on the interpretation of events based more on other known facts or on general opinions, assumptions, estimates, which are often expressed to the audience an authoritative person, expert of.

Analytical correspondence also differs from the article.

The purpose of the article – to justify the judgment (judgment) about some universally valid phenomenon, process, situations that occur in society, in some areas. In addition, such events, processes, situations tend to have large consequences for society, certain social groups. On this subject of the article are not isolated facts (events), and those legitimate causal relationships that give rise to such (generally uniform) facts, events. During the evidentiary reasoning author just establishes connections between individual facts that emerged from the “surface” of life, events, phenomena and those laws, those causes which produce them, and remain hidden from direct observation.

In this case given the facts discussed events, phenomena are the arguments in favor of a general judgment about their causes, the laws, they have generated. In the same correspondence analysis, we are talking about any one event. It comprehensively discusses revealed his qualities, he imposed assessment, projected its development and shall state the reasons.

Thus, the central subject of correspondence analysis is a significant fact, all the other details, examples; judgments are “auxiliary” material for its comprehensive coverage. The above facts clearly delimit the genre correspondence and analytical article genre. The inherent analytical correspondence characteristic features set it apart from other genres.

The question arises: is it possible in this regard include the text to the category of reportage. Perhaps the same can be done if the author personally witnessed everything that happened and would thus only limited description of the event, without delving into the cause-and-effect analysis. Although it should be noted that in practical journalism do not always pay attention to such “subtleties” and vividly written correspondence often posted under “report” (usually not enough often it happens because these reports publications).

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